Month: March 2007

4

Validation: a pragmatic approach

Recently the web standards debate has taken an interesting turn, with many standards advocates re-evaluating the role of validation in their daily practice. Most recently Ethan Marcotte contributed an article titled Where Our Standards Went Wrong to A List Apart. Marcotte concluded that validation is still a vital part of any web development project, but the fact that the opposite side of the argument was given serious consideration is significant.

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17

Time management tips for freelancers

Since beginning work as a freelance designer I have found managing my time effectively to be one of the biggest challenges. In previous fulltime jobs I had the luxury of project managers who established timelines and made sure that projects were delivered under budget and on schedule. These days I am responsible for those aspects of my business, as well as winning pitches, meeting with clients, doing the books, paying the bills, and manning the phone. And that’s not to mention actually doing the design work! Fortunately I’ve discovered several time management techniques that help me keep my business – and life – on track.

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19

Ditch your meta keywords

One of my clients is currently optimizing their website for search engines. As part of the process I met with a rep from an SEO firm, who suggested ways the website design could be tweaked to be as friendly as possible to search engines. Most of the ground he covered was not new to me, but one tip was an eye opener: he advised me to entirely remove the meta keywords tags from the website.

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