Worldview: real-time Campaign Monitor metrics

For a number of years I have used Campaign Monitor to provide email marketing services to my clients, and I’ve always gotten a kick from seeing how subscribers interact with my client’s emails. When sending out a large campaign it is satisfying to watch the ‘views’ and ‘clicks’ metrics climb higher as subscribers open the email and click links within the newsletter.

I must not be the only person who enjoys these kind of real-time statistics, because Campaign Monitor have just launched a new reporting feature they call Worldview, which is designed to give instantaneous feedback about your subscribers.

Worldview plots your subscribers on a world map (driven by Google Maps, of course), dropping a new pin on the map each time someone opens your email, clicks a link in an email, or shares your campaign.

So there is no longer any need to repeatedly reload your Campaign Monitor reports to simulate real-time metrics, just sit back and watch the show…